Senior operating mandateSell it. Build it. Own it.
I embed, sell into the motion, own the outcome, and build what must exist to generate, convert, and expand durable revenue.
Discuss the mandateBring me a real commercial problem.
I sell into the market, move strategic accounts, and build the commercial system when the starting point is thin and the ownership has to be real.
Three ways into the work
Choose the ownership, not a package.
GTM diagnostic or fractional buildFind the break. Build the system.
I diagnose the constraint, design the right system, and help your team build it through to operating reality.
Request a diagnosticSpeaking or commissioned writingBring a tested point of view into the room.
I speak and write from operating evidence on GTM, revenue systems, signal intelligence, and commercial judgment.
Inquire about availabilityFit
The work gets interesting when these are true.
- Ambiguous market
- Thin starting point
- Strategic accounts
- Founder-led sales becoming a system
Not fit
We will both waste time here.
- Activity theater
- Volume without judgment
- Advisory without access or ownership
How I diagnose a broken GTM motion.
Five failure patterns. One diagnostic. The levers that move revenue.
Download the operator briefNo. 01How I diagnose
a broken GTM
motion.Five failure patterns.
One diagnostic.
The levers that move revenue.
Send the company, the broken motion, and what success must change.
lbasin23@gmail.com
I read and reply personally. A useful first note names the market, the ownership, and the problem that cannot stay the same.
Review résumé