121 verified work-email contacts versus 36 manually sourced records with no verified emails.
Selected work · 2015—Now
Problem, ownership, change, and public-safe evidence.
Proof I can stand behind.
Five structured records from market entry, pipeline, expansion, and launch work. Each one makes the problem, ownership, intervention, and evidence visible.
System proof · Basin::Nexus
The workflow found what the motion missed.
Problem: contact sourcing, historical pipeline, and account premises were incomplete. Ownership: Leon designed and ran the comparison, audit, and verification sweep. Change: evidence checks moved ahead of routing and outreach.
Inspect the worked account record →Missing closed-lost history restored before account reactivation began.
Material premise, program-status, or buyer-data errors stopped before outreach.
012026—Now
Current field record · Public-sector market entry
Obvio.ai
Build the commercial motion for an AI-native traffic-enforcement company from a thin starting point.
Current measurable outcomeDiscovery advanced to pilot evaluation
OwnershipFounding GTM Member · Business Development
Current operating mandate, still in progress.
Problem
An early commercial motion needs territory focus, account judgment, and a repeatable path from public signal to qualified conversation.
Constraint
Public-sector buying moves through legislation, grants, procurement, local urgency, and trust. Volume cannot substitute for context.
What I changed
Build territory intelligence, prioritize municipalities, run signal-triggered outreach, advance accounts, and install the commercial foundation while selling.
1solo public-sector discovery completed
1account advanced into active pilot evaluation
1next-step meeting booked with the account team
Directownership from research through discovery and follow-through
022024—2026
U.S. market entry · GTM systems
Fudo Security
Build the U.S. commercial motion without solving every operating gap with more people.
160%
year-over-year U.S. pipeline growth
Ownership
Senior Manager, U.S. GTM & Partnerships
Founding U.S. operator reporting to the CEO.
Problem
Demand existed, but qualification, routing, partner execution, and onboarding were inconsistent.
Constraint
Lean team, regulated security product, strict ICP, and no appetite for manual growth at any cost.
What I changed
Govern the CRM, preserve account signal, automate research and scoring, and make ownership explicit across direct and channel motion.
$2M+U.S. expansion pipeline generated
160%year-over-year pipeline growth
90 → 5 daysSDR onboarding and certification after rebuilding enablement
8 hiresfirst U.S. GTM team buildout
032021—2023
Global business development
Sense
Turn outbound activity into a global pipeline system with signal, routing, and feedback built in.
$10M+
qualified pipeline supported
Ownership
Group Manager, Global Business Development
Promoted three times into global leadership.
Problem
Growth depended on scaling outbound across markets without losing relevance or operating visibility.
Constraint
Different regions, buyer contexts, lifecycle states, and a growing need for reliable attribution.
What I changed
Build signal-driven sequencing, automated enrichment and routing, behavioral churn alerts, and reporting from first touch through expansion.
125%response-rate lift
12%churn reduction, with behavioral risk alerts contributing
3 timespromoted into global leadership
Full funnelattribution and operating visibility
042019—2021
Enterprise expansion
SurveyMonkey
Find expansion paths inside complex accounts and translate customer needs into executable pilots.
$300K+
expansion revenue
Ownership
Enterprise Business Development
Strategic account development across multi-stakeholder environments.
Problem
Enterprise opportunity was distributed across product usage, business units, and stakeholders with different requirements.
Constraint
Expansion required commercial judgment and credible translation between business needs and technical delivery.
What I changed
Connect usage and customer signal to account strategy, then partner with product and engineering on pilots and execution plans.
$300M+enterprise portfolio managed
700+accounts across the portfolio
$300K+closed expansion revenue
Enterprise pilotsbuilt with product and engineering
052015—2019
Launch operations · Partner infrastructure
Sanho / Hyper
Keep launch and partner operations moving while demand, data, and fulfillment scaled at the same time.
$3.1M
crowdfunding launch
Ownership
Infrastructure & GTM Strategy
Commercial and operating infrastructure for Hyper.
Problem
A record-setting product launch created simultaneous pressure across partner data, supply chain operations, and customer demand.
Constraint
High launch velocity, multiple partners, and little tolerance for slow or inconsistent data movement.
What I changed
Optimize the operating loops connecting launch demand, partner systems, and fulfillment data.
$3.1Mcrowdfunding launch supported
30%lower partner-data latency
Applepartner supply-chain data loops
Best Buyretail operating coordination
The throughline
The work is usually less glamorous than the result.
Define the motion. Preserve the signal. Assign an owner. Instrument what happened. The industries changed; that discipline did not.
Earlier operating foundation: Hewlett Packard · Google Shopping Index Operations
Next
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I can walk through the decisions, the misses, and the parts that are public-safe to show.