When the commercial motion needs an architect.
Limited, non-conflicting work on pipeline design, CRM and routing logic, market-entry systems, and AI-assisted execution.
Leon Basin · GTM & Business Development
I build the GTM motion when the starting point is thin.
Market entry. Strategic pipeline. Accounts that need judgment, not activity. I work with founders and revenue leaders to turn an open field into a repeatable commercial system.
Past work
Fudo Security · Sense · SurveyMonkey · Google · Hewlett Packard
Where I fit
Give me a market worth entering and meaningful ownership.
I am selectively open to senior full-time roles where business development is treated as an operating function—not a calendar full of disconnected activity.
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01
Open a market
Define the territory, sharpen the thesis, find the first credible path in, and build qualified pipeline from a thin starting point.
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02
Move strategic accounts
Own research, outreach, discovery, partnerships, and deal momentum where the work requires context and executive judgment.
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03
Build the commercial system
Turn customer and market signal into clearer positioning, better routing, reusable plays, and a cadence the team can actually run.
Selected evidence
The work has receipts.
Also in the room
Useful beyond the full-time mandate.
When operators need a sharper way to see the work.
Practical sessions and essays on revenue architecture, GTM systems, business development, and building from ambiguity.
Start here
Send the company, the mandate, and what success must change.
lbasin23@gmail.com
I read and reply personally. A useful first note is specific about the market, the ownership, and the problem that cannot stay the same.
Review résumé