I build the execution layer behind revenue teams: CRM architecture, routing logic, enrichment pipelines, lifecycle automation, and AI-assisted workflows.
Recent outcomes include 160% YoY pipeline growth, $424K OpEx savings, and 60%+ manual ops reduction in early-stage GTM systems.
Ex-Google and SurveyMonkey, with U.S. GTM buildout leadership at Fudo Security. Best fit for Revenue Systems Lead, GTM Systems Lead, RevOps Automation Lead, and Commercial Systems Lead roles.
Execution
I own funnel mechanics end to end so reps spend more time closing and less time fixing process gaps.
Systems Design
I design the system underneath the motion: data model, API workflows, qualification logic, and handoffs teams can trust.
Operational Leverage
I turn ideas into repeatable operating behavior through playbooks, enablement, and decision frameworks teams actually use.
A practical rollout to stabilize CRM health, improve signal quality, and increase qualified pipeline throughput.
- 30 Days: Audit CRM and funnel flow, instrument baseline metrics, and ship first routing and enrichment fixes.
- 60 Days: Launch lifecycle automation, connect core data sources, and deploy qualification and outbound workflows.
- 90 Days: Operationalize reporting, reduce manual workload, and hand off repeatable playbooks to GTM owners.
Code & Automation
Python
JavaScript
Visual Studio Code
REST APIs
Git/GitHub
Google Apps Script
n8n
Zapier
Make.com
SQL
CRM & Sales Tech
Salesforce
HubSpot
Outreach
Apollo
Salesloft
Gong
AI & LLM Workflows
OpenAI
Claude
Claude Code
Gemini
LLM Agents
Data & Enrichment
Clay
ZoomInfo
Clearbit
BigQuery
Snowflake
dbt
Professional Experience
Fractional builder for early-stage and technical teams that need cleaner GTM execution systems, not strategy decks. Selected clients include TalSmart, MockThatInterview, and Braintrust.
- Routing and Scoring Infrastructure: Built Python modules for lead routing, identity resolution, and intent scoring across multi-source enrichment flows at 10K+ record scale.
- TalSmart KPI Sprint: Re-architected outbound signal sequencing that moved acceptance from 30% baseline to 90% (135/150) and active response from 7-10% baseline to 28% (42/150) in the first campaign cycle.
- MockThatInterview Growth System: Converted a 200-243 user base into a KPI-driven 30/60/90 operator plan targeting 1,000 users in 90 days with conversion, retention, and partnership milestones.
- CRM + AI Workflow Automation: Built lifecycle and AI follow-up flows that reduced manual GTM ops workload by 60%+ and supported qualification, outreach prep, and call-context generation.
Founding U.S. GTM operator reporting to the CEO. Built commercial systems, pipeline operations, and partner execution in a regulated identity security environment.
- 160% YoY Pipeline Growth: Architected the U.S. market entry engine and owned the GTM stack across Salesforce, outbound sequencing, enrichment, and operating visibility.
- $424K OpEx Savings: Wrote Python workflows that automated CRM enrichment, lead scoring, and research previously done manually.
- Strategic Accounts and Pipeline Ownership: Advanced enterprise and channel opportunities through technical validation, proposal support, and executive follow-up across a $600K+ influenced pipeline environment.
- Partner and Channel Motion: Built early MSP/reseller/distributor plays, including enablement assets, quote support, and co-sell workflows.
- CRM Governance: Scaled Salesforce from baseline CRM usage into a governed revenue operating system with cleaner attribution and reporting.
- SDR Ramp: 90 Days to 5 Days: Built an automated onboarding and certification system that compressed time-to-productivity.
- SDR & SE Enablement: Ran SDR onboarding, call blitzes, coaching loops, and SE engagement plays to improve outbound quality, technical credibility, and meeting creation.
- Executive Reporting & Forecast Rhythm: Built weekly GTM roll-ups, pipeline summaries, KPI snapshots, and operating narratives for executive review.
- Enterprise Deal Support: Supported complex sales cycles by translating architecture, compliance, and deployment details into business outcomes for $100K+ opportunities.
- Team Buildout: Hired and ramped the first 8 GTM team members.
Promoted 3x to lead global business development operations and GTM systems for a Google-backed AI recruitment platform.
- $10M+ Pipeline: Built signal-driven outbound systems with automated routing, enrichment, and multi-channel sequencing.
- 125% Response Lift: Built messaging frameworks and lifecycle workflows that improved reply rates across outbound channels.
- 12% Churn Reduction: Wrote behavioral churn-detection logic that triggered retention alerts before cancellation.
- Pipeline Analytics: Wired tracking from first touch through expansion with attribution reporting for leadership.
Owned strategic enterprise account development across complex, multi-stakeholder environments with increasing focus on technical deal execution.
- $300K+ Expansion Revenue: Identified expansion paths by connecting product usage and customer signal to enterprise account strategy.
- Enterprise Execution: Partnered with product and engineering to translate business requirements into technical pilots and account execution plans.
- 30% Latency Reduction: Optimized supply chain data loops for partners including Apple and Best Buy.
- $3.1M Crowdfunding Launch: Managed data loops for the most funded tech project in Kickstarter history at the time.
- Index Ops: Worked inside high-scale internal systems focused on data quality, operational uptime, and process reliability.
- Deterministic Data: Managed large-scale validation work supporting global revenue modeling and financial reporting accuracy.
- Engineering Bridge: Translated between operational goals and technical build specifications.