Open the market
Define the territory, sharpen the entry thesis, find the first credible path in, and build qualified pipeline from a thin starting point.
Founding GTM · Direct selling · Revenue systems
LEON BASIN / EXECUTIVE OPERATING RECORDI turn open marketsinto repeatable revenue.
I work where the starting point is thin: defining the territory, moving strategic accounts, building qualified pipeline, and installing the commercial system a team can run.
Currently / Founding GTM Member, Business Development at Obvio.ai
2026—NOW Obvio.aiFounding GTM Member · Business Development Current: public-sector GTM and direct business development
Mandate
Build territories, generate pipeline, run outbound, advance accounts, and support the commercial foundation for an AI-native company.
Visit Obvio.aiOperating evidence
- Market entry: building a public-sector motion from territory definition through account progression.
- Direct ownership: carrying research, outbound, accounts, partnerships, and pipeline rather than handing the work across functions.
- Commercial foundation: shaping the workflows, account context, and operating cadence underneath business development.
2024—26 Fudo SecuritySenior Manager · U.S. GTM & Technical Partnerships 160% YoY U.S. pipeline growth
Mandate
Founding U.S. GTM operator reporting to the CEO. Built market-entry, pipeline, partner, enablement, and operating systems in a regulated identity-security environment.
Read the operating recordOperating evidence
- 160% pipeline growth: architected the U.S. market-entry engine and owned the commercial stack.
- Workflow automation: wrote Python workflows for enrichment, scoring, and research previously handled manually.
- 90 → 5 days: rebuilt SDR onboarding and certification.
- First eight GTM hires: recruited, ramped, coached, and enabled the initial U.S. commercial team.
- $2M+ U.S. expansion pipeline: generated pipeline as the first U.S. GTM hire through direct and partner motion.
2021—23 SenseGroup Manager · Global Business Development $10M+ qualified pipeline supported
Mandate
Promoted three times to lead global business development operations and GTM systems for a Google-backed AI recruitment platform.
Read the operating recordOperating evidence
- $10M+ qualified pipeline supported: built signal-driven outbound systems across markets and buyer contexts.
- 125% response lift: connected messaging frameworks, enrichment, routing, and multichannel sequencing.
- Contributed to 12% churn reduction: implemented behavioral alerts that surfaced retention risk before cancellation.
- Three promotions: expanded from execution into global team and operating leadership.
2019—21 SurveyMonkeyEnterprise Business Development $300K+ expansion revenue
Mandate
Owned strategic enterprise account development across complex, multi-stakeholder environments with increasing emphasis on technical deal execution.
Read the operating recordOperating evidence
- $300M+ enterprise portfolio: managed strategic development across more than 700 accounts.
- $300K+ expansion revenue: connected usage signal and customer context to enterprise account strategy.
- Cross-functional pilots: partnered with product and engineering to translate requirements into executable account plans.
- Account signal: made product behavior and stakeholder context usable inside the commercial motion.
2015—19 Sanho / HyperInfrastructure & GTM Strategy $3.1M crowdfunding launch
Mandate
Managed operating and partner-data loops across a fast-moving hardware business and major retail relationships.
Read the operating recordOperating evidence
- $3.1M launch: supported data and operating loops for a record-setting Kickstarter technology campaign.
- 30% lower latency: improved supply-chain data flow for partners including Apple and Best Buy.
- Shared operating truth: aligned launch, partner, and execution data across multiple commercial lanes.
2014—15 GoogleShopping Index Operations High-scale data quality and reliability
Mandate
Worked inside high-scale internal systems focused on index quality, validation, operational uptime, and process reliability.
Operating evidence
- Index operations: supported global data-quality and process-reliability work at scale.
- Deterministic validation: managed validation work supporting revenue modeling and reporting accuracy.
- Engineering bridge: translated operational goals into technical build specifications.
Earlier operating foundationHewlett Packard
03 / Executive mandate
Give me meaningful ownership and a market worth entering.
The throughline is not a title. It is taking an ambiguous commercial problem, making the decisions visible, and building the motion from signal to revenue.
Move strategic accounts
Own research, outreach, discovery, partnerships, executive follow-up, and deal momentum where context matters more than activity volume.
Build the operating system
Turn market and customer signal into positioning, qualification, routing, reusable plays, governed CRM behavior, and a cadence leadership can inspect.
04 / Selected proof
The numbers open into decisions.
Choose an outcome to inspect the situation, operating decision, and public-safe record behind it.
Measured outcome
160%
year-over-year U.S. pipeline growth while building the market-entry engine.
U.S. market entry · regulated security
Build the motion without solving every gap with more people.
The decision was to govern the CRM, preserve account signal, automate research and scoring, and make ownership explicit across direct and channel motion.
Operating leverageManual qualification and research reduced
Enablement90 → 5 day SDR onboarding
TeamFirst 8 GTM hires
05 / Operating range
Commercial judgment with enough technical depth to build.
The tools matter only when they improve the motion. This is the working range behind the career record.
Own
Market entry · strategic accounts · business development · partnerships · enterprise discovery · executive follow-up · pipeline progression
Architect
CRM governance · territory and account models · routing and scoring · enrichment · lifecycle workflows · attribution · enablement systems
Build
Salesforce · HubSpot · Python · JavaScript · SQL · REST APIs · n8n · Zapier · Make · Clay · BigQuery · AI-assisted workflows
Education
Executive MBASanta Clara University · Leavey School of Business · 2023
B.S., PsychologyUniversity of Phoenix
Next mandate
Send the company, the market, and what success needs to change.
Best fit: senior GTM, business development, market expansion, strategic accounts, partnerships, or commercial strategy leadership with meaningful ownership.