Commercial systems builder with 10+ years across enterprise sales, GTM systems, and founding-stage revenue operations.
My work has moved from carrying and growing strategic accounts into building the CRM architecture, routing logic, enrichment pipelines, AI-assisted workflows, and operating cadence that make revenue teams faster.
Ex-Google and SurveyMonkey, with U.S. GTM buildout leadership at Fudo Security. Best fit for Founding GTM Engineer, GTM Lead, GTM Systems Lead, RevOps Automation Lead, Commercial Systems Lead, and adjacent builder/operator roles.
Execution
Own the funnel mechanics: CRM setup, routing, enrichment, lifecycle automation, outbound support, funnel instrumentation, and technical help on live revenue motion.
Systems Design
Design the system underneath the motion: data foundations, API-connected workflows, warehouse visibility, AI-assisted qualification, and scalable operating logic across functions.
Operational Leverage
Create durable leverage through repeatable playbooks, training systems, inspectable artifacts, and decision models that make the work legible enough to teach and extend.
A practical rollout model for stabilizing CRM health, improving signal quality, reducing manual ops work, and increasing qualified pipeline throughput.
- 30 Days: Audit CRM state, map the funnel end to end, define instrumentation, and ship the first high-impact routing and enrichment fixes.
- 60 Days: Build lifecycle automation, connect key data sources through APIs, and deploy AI-assisted qualification and outbound workflows.
- 90 Days: Operationalize full-funnel reporting, reduce repetitive manual work, and hand off repeatable playbooks to GTM owners.
Professional Experience
Building GTM infrastructure for early-stage and technical companies across sales training, AI-native workflows, and founder-led commercial systems.
- Signal Enrichment Pipelines: Built Python modules for lead routing, identity resolution, and intent scoring using multi-source enrichment data.
- CRM Automation: Built lifecycle workflows and AI follow-up engines that reduced manual ops work and improved speed for early-stage sales teams.
- LLM GTM Workflows: Prototyped OpenAI and Claude-based workflows for lead qualification, email personalization, and call prep.
- Selected Client Work: Included outbound and scoring infrastructure for Braintrust and other founder-led teams needing faster commercial systems execution.
Founding U.S. GTM operator reporting to the CEO. Led GTM strategy, strategic accounts, partner motion, SDR buildout, and commercial systems for an identity security company selling into regulated enterprise environments.
- 160% YoY Pipeline Growth: Architected the U.S. market entry engine and owned the GTM stack across Salesforce, outbound sequencing, enrichment, and operating visibility.
- $424K OpEx Savings: Wrote Python workflows that automated CRM enrichment, lead scoring, and research previously done manually.
- Strategic Accounts & Pipeline Ownership: Advanced enterprise and channel-backed opportunities through quotes, technical validation, re-engagement plays, and executive follow-up across a $600K+ influenced pipeline environment.
- Partner & Channel Development: Built early partner motions with MSPs, resellers, and distributors, including partner enablement assets, quote support, and co-sell playbooks.
- GTM Play Systemization: Turned experiments and field tactics into repeatable motions, including webinar conversion, closed-lost revival, Reddit/X plays, and reusable first-call and enablement playbooks.
- CRM Governance: Scaled Salesforce from a basic database into a governed revenue engine with cleaner attribution, reporting, and workflow logic.
- SDR Ramp: 90 Days to 5 Days: Built an automated onboarding and certification system that compressed time-to-productivity.
- SDR & SE Enablement: Ran SDR onboarding, call blitzes, coaching loops, and SE engagement plays to improve outbound quality, technical credibility, and meeting creation.
- Executive Reporting & Forecast Rhythm: Built weekly GTM roll-ups, pipeline summaries, KPI snapshots, and operating narratives for executive review.
- Enterprise Deal Support: Led or supported complex sales conversations by translating technical architecture, compliance, and deployment realities into business value during $100K+ sales cycles.
- Team Buildout: Hired and ramped the first 8 GTM team members.
Promoted 3x to lead global business development operations and GTM systems for a Google-backed AI recruitment platform.
- $10M+ Pipeline: Built signal-driven outbound systems with automated routing, enrichment, and multi-channel sequencing.
- 125% Response Lift: Built messaging frameworks and lifecycle workflows that materially improved reply rates across outbound channels.
- 12% Churn Reduction: Wrote behavioral churn-detection logic that triggered retention alerts before cancellation.
- Pipeline Analytics: Wired tracking from first touch through expansion with attribution reporting for leadership.
Owned strategic enterprise account development across complex, multi-stakeholder accounts, with increasing focus on strategic account coverage and technical deal execution.
- $300K+ Expansion Revenue: Identified expansion paths by connecting product usage and customer signal to enterprise account strategy.
- Enterprise Execution: Partnered with product, engineering, and technical stakeholders to translate business requirements into technical solutions, pilots, and account plans.
- 30% Latency Reduction: Optimized supply chain data loops for partners including Apple and Best Buy.
- $3.1M Crowdfunding Launch: Managed data loops for the most funded tech project in Kickstarter history at the time.
- Index Ops: Worked inside high-scale internal systems focused on data quality, operational uptime, and process reliability.
- Deterministic Data: Managed large-scale validation work supporting global revenue modeling and financial reporting accuracy.
- Engineering Bridge: Translated between operational goals and technical build specifications.