Founding GTM / GTM engineering
GTM Systems.
I build the system that makes pipeline repeatable, then run it.
Contributing to more than $50M in pipeline and $1M+ in closed revenue across enterprise SaaS, cybersecurity, and technical markets.
See the operating proof ↓
What I build
A build can cover the following methods. Career results are documented separately below.
- ICP maps reverse-engineered from closed-won data
- Signal-based outbound and midbound plays
- Enrichment, scoring, and CRM routing
- Sequencing and deliverability
- Claude Code and AI agents in the daily workflow
- APIs and light code
- Playbooks productized into templates
The work behind the system.
The mandate, the build, and the result.
Public-sector market entry
Obvio: build the territory.
- Problem
- Build a public-sector GTM motion from zero.
- Constraints
- Colorado and Northern California; city and county buyers.
- System built
- A public-sector territory motion built from zero.
- Result
- An operating territory motion. No revenue outcome claimed here.
U.S. GTM and partnerships
Fudo: make the motion repeatable.
- Problem
- Build the U.S. commercial team and revive an Americas partner motion.
- Constraints
- Direct and partner selling to technical cybersecurity buyers.
- System built
- Recruited, ramped, coached, and enabled the first eight GTM hires; built onboarding, enrichment, and routing workflows.
- Result
- Onboarding and certification: 90 days to 5. $2M+ pipeline generated. The résumé records $424K in annual operating savings.
Global business development
Sense: move beyond activity volume.
- Problem
- Shift a global BD motion from volume-first outreach to relevant engagement.
- Constraints
- Enterprise accounts and a global business development organization.
- System built
- A BDR operating model using account signals and engagement triggers.
- Result
- Leon reports supporting $10M+ in qualified pipeline.
Enterprise business development
SurveyMonkey: turn discovery into expansion.
- Problem
- Find expansion needs within a strategic enterprise portfolio.
- Constraints
- Complex opportunities requiring account executives and solution engineers.
- System built
- Discovery across the account portfolio to identify needs and advance opportunities.
- Result
- $300K+ in enterprise expansion closed. Managed a $300M+ enterprise portfolio.
Basin Consulting
Give the work a clear starting point.
- Problem
- Define the engagement before committing to implementation.
- Constraints
- A bounded scope at each stage.
- System built
- A published ladder: working session, diagnostic sprint, implementation sprint.
- Result
- Published offers: $500 / $1,250 / $3,500. These are prices, not client outcomes.
Personal agent stack / build approach
Keep the operator in the loop.
- Problem
- Connect prospecting, pipeline work, and publishing.
- Constraints
- Agent use is a method, not proof of a business result.
- Build approach
- The proposed pattern: agents assist the workflow; the operator reviews the work.
- Result
- No agent-attributed outcome claimed. This is an approach, not a measured case result.