Portrait of Leon Basin
Operator · Writer · Builder

Leon Basin.

What does it mean to build a life?

Companies, families, stories, faith, memory. I build the practical systems and write about the invisible ones.

Currently founding GTM at Obvio.ai. Previously Hewlett Packard, Google, SurveyMonkey, Sense, and Fudo Security.
01 / Career ledger

More than a decade
of work, in detail.

From Hewlett Packard and index operations at Google to enterprise expansion at SurveyMonkey, global BD at Sense, U.S. market entry at Fudo Security, and founding GTM at Obvio.ai.

$10M+ pipeline built while leading global business development at Sense
160% year-over-year U.S. pipeline growth at Fudo Security
$3.1M crowdfunding launch managed at Sanho / Hyper
$424K annual operating savings from commercial workflow automation
Role-by-role evidence
2026-Now
Obvio.aiFounding GTM · Business Development
Public sectormarket-entry motion Direct ownershipaccounts · partners · pipeline
Company
2024-26
Fudo SecuritySenior Manager · U.S. GTM & Partnerships
$600K+influenced pipeline 90 → 5 daysSDR ramp time 8 hiresfirst GTM team buildout $100K+enterprise opportunities
Case
2021-23
SenseGroup Manager · Global Business Development
125%response-rate lift 12%churn reduction 3× promotedinto global leadership Full-funnelattribution and analytics
Résumé
2019-21
SurveyMonkeyEnterprise Business Development
$300K+expansion revenue Enterprise pilotswith product and engineering
Résumé
Open the earlier chapters Sanho / Hyper · Google · Hewlett Packard · selected builds
2015-19
Sanho / HyperInfrastructure & GTM Strategy
30%lower partner-data latency Apple + Best Buysupply-chain data loops
Résumé
2014-15
GoogleShopping Index Operations
High-scale validationdata quality and uptime Global modelingrevenue and financial reporting
Résumé
Earlier
Hewlett PackardEnterprise operating foundation
Foundationearly experience inside a global technology company
Résumé
Selected builds
Fractional systemsTalSmart · MockThatInterview · Braintrust
30% → 90%acceptance rate 7-10% to 28%active response 60%+manual ops reduction 10K+record-scale routing
Résumé
System proof
Project::AuroraResearch and intent operations
92%evaluated intent accuracy ≈4×research throughput
Case
02 / One system I built

Basin::Nexus.

A working tool for deciding which accounts matter, what to say, who owns the next step, and what the team should learn from the response.

Basin Nexus Signal Refinery interface showing signal ingestion, qualification, and action routing
Working prototype

Account research and routing

A practical interface for prioritization, proof, ownership, and follow-through.

Inspect the system
CaptureMarket movement and relationship context
InterpretUrgency, fit, trust, and timing
PackageProof in the buyer's language
RouteOwner, next action, and date
LearnReplies, objections, and deal movement