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BASIN::NEXUS GTM Systems Architecture

Production Systems, Technical Stacks, and Strategic Impact

9 production systems built and deployed across 15+ years of GTM engineering.

Each system represents a specialized solution to a specific GTM challenge. From signal detection to automated outreach, these systems demonstrate how technical architecture replaces headcount while improving output.

Systems Overview

9 Production Systems
Covering intelligence, guerrilla GTM, lead gen, strategic messaging, governance, partner activation, training, and enablement
83K+ Lines of Code
Python, LLM orchestration, automation
160% Pipeline Growth
Built GTM motion from 0% pipeline
$424K Annual Savings
Replaced 10 SDRs with automation

The Systems

System Name Category Core Functional Logic Technical Stack Strategic Impact Macrotrends
Basin Signal Engine Career Intelligence Hunt-Prep-Close framework: discovers opportunities via VC portfolios, preps for interviews using AI voice coaching Python (20k-27k lines), LLM Orchestration Automates market engagement; showcases 'Revenue Architect' capability to ship code-driven strategy Technology Change
Project Air Strike Guerrilla GTM Monitors technical forums (Reddit, HN, Stack Overflow) for problem-aware signals and users expressing frustration Python, Signal Detection Scripts Identifies hidden demand; generated 3 SQLs in 48 hours with $0 CAC Technology Change
enrich_company.py Lead Gen / Intelligence Automates BDR research by taking domain input and performing deep scans for High-Value Signals (tech stack, hiring intent) Python, JSON Proves 'Data Fabric' capability; reduces manual research toil; opportunity scores > 80 Technology Change
Project Translator Strategic Messaging Converts technical product features into executive-level value narratives (e.g., 'Granular Access' → 'Risk Mitigation') Narrative Architecture, LLM Prompting Drove 18% increase in quarterly ARR and 132% YoY growth Economic Uncertainty
n8n-sentry Governance Integrates with Salesforce to enforce 100% CRM integrity, identifies 'Zombie Deals', logs SLA breaches n8n, Salesforce, Python Ensures data governance; eliminates pipeline noise; 100% CRM integrity for forecasting Economic Uncertainty
Project Sentinel Partner Channel Activation Operationalizes dormant partner channels by building signal detection systems and automated partner co-sell motions Python, CRM Integration Converts 'paper partners' into active revenue streams; 160% pipeline growth Economic Uncertainty
Project Phoenix Training / Enablement 5-day 'Live Fire' certification protocol for SDRs utilizing AI-powered training modules and real-time feedback AI Training Modules, Gamified Learning Reduced SDR ramp from 90 days to 5 days (18× improvement); 3 SQLs by Day 30 Economic Uncertainty
Outreach Autopsy Diagnostic / Enablement Analyzes cold email campaign failures and predicts success rates by scoring messages for engineering credibility and sentiment Python, LLMs (Claude/OpenAI) Acts as 'BS-Detector'; ensures outreach resonates with technical personas; improved reply rates Technology Change
Lead-Script-Gen Lead Gen / Personalization Generates personalized outbound sequences with specific ICP targeting, automating creative outreach at scale Python, LLMs Maintains high relevance in automated outreach; reduces manual time on message drafting Technology Change

System Details

Basin Signal Engine

Career Intelligence / GTM Innovation

Core Logic: Hunt-Prep-Close framework discovers opportunities via VC portfolios and preps for interviews using AI voice coaching.

Technical Stack: Python (20k-27k lines), LLM Orchestration

Impact: Automates arduous parts of market engagement; showcases 'Revenue Architect' capability to ship code-driven strategy.

Project Air Strike

Guerrilla GTM

Core Logic: Monitors technical forums (Reddit, HN, Stack Overflow) for problem-aware signals and users expressing frustration with existing solutions.

Technical Stack: Python, Signal Detection Scripts

Impact: Identifies hidden demand before market saturation; generated 3 SQLs in 48 hours with $0 CAC.

enrich_company.py

Lead Gen / GTM Intelligence

Core Logic: Automates BDR research by taking domain input and performing deep scans for High-Value Signals (tech stack, hiring intent).

Technical Stack: Python, JSON

Impact: Proves 'Data Fabric' capability by structuring raw data for AI readiness; reduces manual research toil; opportunity scores > 80 for automated outbound.

Project Translator

Strategic Messaging

Core Logic: Converts technical product features into executive-level value narratives (e.g., translating 'Granular Access' to 'Risk Mitigation').

Technical Stack: Narrative Architecture, LLM Prompting

Impact: Drove 18% increase in quarterly ARR and 132% YoY growth by aligning technical systems with C-suite priorities.

n8n-sentry

Governance

Core Logic: Integrates with Salesforce to enforce 100% CRM integrity, identifies 'Zombie Deals', and logs SLA breaches.

Technical Stack: n8n, Salesforce, Python

Impact: Ensures data governance and predictability in growth engines by eliminating pipeline noise and CRM mismanagement; 100% data integrity for forecasting.

Project Sentinel

Partner Channel Activation

Core Logic: Operationalizes dormant partner channels by building signal detection systems and automated partner co-sell motions.

Technical Stack: Python, CRM Integration

Impact: Converts 'paper partners' into active revenue streams; achieved 160% pipeline growth at a Series A company.

Project Phoenix

Training / Enablement

Core Logic: 5-day 'Live Fire' certification protocol for SDRs utilizing AI-powered training modules and real-time feedback.

Technical Stack: AI Training Modules, Gamified Learning

Impact: Reduced SDR ramp time from 90 days to 5 days (18× improvement); generated 3 SQLs by Day 30.

Outreach Autopsy

Diagnostic / Sales Enablement

Core Logic: Analyzes cold email campaign failures and predicts success rates by scoring messages for engineering credibility and sentiment.

Technical Stack: Python, LLMs (Claude/OpenAI)

Impact: Acts as a 'BS-Detector' to ensure outreach resonates with technical personas and avoids 'sales-speak' rejection; improved reply rates via technical resonance.

Lead-Script-Gen

Lead Gen / Personalization

Core Logic: Generates personalized outbound sequences with specific ICP targeting, automating creative outreach at scale.

Technical Stack: Python, LLMs

Impact: Maintains high relevance in automated outreach while reducing manual time spent on message drafting.

Key Principles

1. Signal Detection First

Every system starts with signal detection—finding problem-aware buyers before they're solution-aware. This is the foundation of all GTM engineering.

2. Automation Over Manual

Replace manual processes with automated systems. From research (enrich_company.py) to outreach (Lead-Script-Gen), automation scales what works.

3. Technical Credibility

In technical sales, showing beats telling. Systems like Outreach Autopsy ensure messages resonate with technical personas, not sales-speak.

4. Data Integrity

Maintain 100% CRM integrity. Systems like n8n-sentry kill "Zombie Deals" and ensure accurate forecasting.

5. Systemization

Turn one-off wins into repeatable systems. Every successful experiment becomes a production system that can be delegated and scaled.

Combined Impact

Real Results

$424K Annual Savings
Project Sentinel: Replaced 10 SDRs with automation
160% Pipeline Growth
Built GTM motion from 0% in 2 years
18× Faster Ramp
Project Phoenix: 90 days → 5 days
$0 CAC
Project Air Strike: 3 SQLs in 48 hours
18% ARR Increase
Project Translator: Strategic messaging
100% CRM Integrity
n8n-sentry: Data governance

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