Frameworks, playbooks, and resources I've built from 15+ years of GTM work
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How I build signal-based revenue systems. The methodology I use, the templates that work, and how to actually implement it.
View Playbook →My first 90 days framework for enterprise sales. What I learned from ramping at Series A companies and how to avoid the common mistakes.
View Playbook →The story of how I built GTM systems from scratch. Real lessons, frameworks that worked, and what I'd do differently.
Read Story →How I approach GTM engineering: signal architecture, automation patterns, and the roles that matter. Includes 8 real projects I've built with the technical details and what actually worked.
View Framework →How I built 9 production GTM systems. The design patterns I use, API integrations that work, LLM orchestration, and infrastructure that actually scales.
View Document →How I measure GTM systems. The KPIs that matter, dashboard setups that work, optimization strategies, and real results from systems I've deployed.
View Document →My approach to building repeatable revenue engines. The Signal Engine, Conversion Engine, and a 90-day roadmap that actually works.
View Plan →How I think about GTM strategy and execution. Six plays that worked, the metrics that matter, and how I built out SDR programs.
View Document →The GTM engineering projects I've built and the specialized roles that make them work. Eight projects with real metrics and technical specs.
View Framework →All the modules and tools I've built. Nine modules total—eight active, one classified—with status, tech stack, and what they actually deliver.
View Catalog →Why I moved from traditional SDR models to automated GTM. The savings, CAC reduction, pipeline growth, and case studies from real deployments.
View Business Case →How I think about GTM Engineering campaigns. Strategy, assets, pipeline approach, consulting framework, Agentic GTM systems, and the talking points that work.
View Briefing →