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BASIN::NEXUS GTM Engineering Framework

Specialized Roles, Technical Stacks, and Performance Impact

This framework is based on 15+ years of building revenue systems across enterprise tech.

Each module represents a specialized GTM engineering role, combining technical architecture with revenue operations. The framework demonstrates how signal detection, automation, and systemization replace headcount while improving output.

Framework Summary

8 Specialized Modules
Covering cybersecurity, training, AI, demand gen, intelligence, ops, enablement, and sustainability
160% Pipeline Growth
Built GTM motion from 0% pipeline in 2 years
$424K Annual Savings
Replaced 10 SDRs with 2 SDRs + automation
18× Faster Ramp
Reduced SDR ramp from 90 days to 5 days

The Framework

Module/Job Title Category Functional Focus Technical Stack Core Objectives Performance Impact
Project Sentinel Cybersecurity GTM High-headcount replacement via automation Signal architecture, AI-powered outreach Build GTM motion from scratch (0% pipeline) 160% pipeline growth; $424,000 annual savings; 80% headcount reduction
Project Phoenix Training & Enablement Just-in-Time SDR certification and ramp-up AI-powered training, gamified learning Reduce SDR ramp time from months to days 18× faster ramp time (from 90 days to 5 days)
Technology & AI Advanced Computing ML, Software Development, Cybersecurity LLMs, DevOps, Fintech, IoT Harnessing AI innovation for enterprise systems Up to 50% productivity increase in GTM functions
Project Air Strike Demand Generation Community Signal Mining in technical forums Python, LLMs, Reddit, Stack Overflow Identify problem-aware buyers before they reach the open market Generated 3 high-value SQLs in 48 hours with $0 CAC
enrich_company.py GTM Intelligence Automated BDR research and lead enrichment Python, JSON, MarTech ecosystem signatures Identify high-value tech stack signals and hiring intent Replaces manual research; opportunity scores > 80 for automated outbound
n8n-sentry Sales Operations CRM integrity and SLA enforcement n8n, Salesforce, Python Kill "Zombie Deals" and maintain 100% CRM data integrity Significant reduction in pipeline noise; 100% data integrity for forecasting
Outreach Autopsy Sales Enablement Diagnostic analysis of cold email performance Python, LLMs Predict success rates and score messages for engineering credibility Improved reply rates via technical resonance
Green Transition Sustainability Renewable energy and carbon reduction Energy transition, Climate resilience Drive sustainable agriculture and carbon reduction efforts Strategic alignment with global decarbonization trends

Key Principles

1. Signal Architecture

Build systems that detect problem-aware buyers before they're solution-aware. This is the foundation of all GTM engineering—finding signals in noise.

2. Automation Over Headcount

Replace manual processes with automated systems. Project Sentinel replaced 10 SDRs with 2 SDRs + automation, saving $424K annually while improving output.

3. Systemization

Turn one-off wins into repeatable plays. Every successful experiment becomes a systemized process that can be delegated and scaled.

4. Technical Credibility

In technical sales, showing beats telling. Live code demos (like enrich_company.py) build more credibility than slide decks.

5. Data Integrity

Maintain 100% CRM data integrity. Systems like n8n-sentry kill "Zombie Deals" and ensure accurate forecasting.

How to Apply This Framework

Step 1: Identify Your GTM Challenge

What's your biggest GTM problem? High headcount costs? Slow ramp time? Poor lead quality? Identify the challenge that matches one of these modules.

Step 2: Map to a Module

Find the module that addresses your challenge. For example:

Step 3: Build the System

Use the technical stack and functional focus to build your system. Start with experiments, measure results, then systemize what works.

Step 4: Measure Impact

Track the performance metrics. Compare to baseline. Iterate and improve.

Real Results

Combined Impact

$424K Annual Savings
Project Sentinel: Replaced 10 SDRs with automation
160% Pipeline Growth
Built GTM motion from 0% in 2 years
18× Faster Ramp
Project Phoenix: 90 days → 5 days
$0 CAC
Project Air Strike: 3 SQLs in 48 hours

Related Resources

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