Leon Basin
Founding GTM Engineer · CRM Architecture, Python Automation, AI Workflows, Revenue Systems
Mountain View, CA · lbasin23@gmail.com · 408-933-8269 · LinkedIn · Portfolio · GitHub

10+ years building and owning the commercial infrastructure under go-to-market teams: CRM architecture, lead routing, enrichment pipelines, AI-assisted workflows, and pipeline analytics. Ex-Google (Shopping Index Ops) and SurveyMonkey (Enterprise). Built GTM from zero at Fudo Security (cybersecurity, reported to CEO) and grew pipeline to $10M+ at Sense (AI recruitment, Series D). I build the systems, write the code, and own the data that makes revenue teams faster.

30 / 60 / 90 Day Build Plan
Days 1-30 Audit CRM state, map the funnel end to end, define lead scoring logic, ship the first automated enrichment pipeline.
Days 31-60 Build outbound sequencing and lifecycle automation, connect data sources via API, deploy AI-powered lead qualification and routing, stand up pipeline analytics in the warehouse.
Days 61-90 Launch account-based motions, cut manual ops tasks with automation, deliver revenue attribution reporting, hand off repeatable playbooks to SDRs and AMs.
Technical Skills
Code & Automation: Python, JavaScript, SQL, REST APIs, n8n, Zapier, Make.com
CRM & Sales Tech: Salesforce, HubSpot, Outreach, Apollo, Salesloft, Gong
AI & LLM Workflows: OpenAI / GPT-4, Claude / Anthropic, Claude Code, Google Gemini, LLM Agents
Data & Enrichment: Clay, ZoomInfo, Clearbit, BigQuery, Snowflake, dbt
Experience
GTM Systems Engineer & Advisor · Fractional / Consulting Nov 2025 - Present
Building GTM infrastructure for early-stage companies. Clients include TalSmart (sales training) and EtherAI (technical sales). Guest lecture on modern GTM architecture at Santa Clara University (May 2026).
  • Signal Enrichment Pipelines: Built Python modules for lead routing, identity resolution, and intent scoring using multi-source data.
  • CRM Automation: Built lifecycle workflows and AI follow-up engines that cut manual ops work by 60%+ for early-stage sales teams.
  • LLM GTM Agents: Prototyped AI workflows using OpenAI and Claude APIs for lead qualification, email personalization, and call prep.
  • Systems Library: Maintained modular toolkit for rapid GTM deployment: scoring models, routing logic, outbound sequencing.
Senior Manager, GTM Strategy & Systems · Fudo Security Feb 2024 - Nov 2025
Founding GTM hire. Built the US commercial infrastructure from zero for an identity security (PAM) company, reporting directly to the CEO.
  • 160% YoY Pipeline Growth: Owned the full GTM stack: CRM (Salesforce), marketing automation, data enrichment, outbound sequencing.
  • $424K OpEx Savings: Wrote Python workflows that automated CRM enrichment, lead scoring, and research that was previously manual.
  • AI Prospecting: Deployed LLM workflows for account research, ICP scoring, and outbound personalization.
  • SDR Ramp: 90 to 5 Days: Built an automated onboarding and certification system. New hires went from 3-month ramp to under a week.
  • Enterprise Sales Support: Joined AE calls as technical support. Closed multiple $100K+ contracts by translating architecture into business terms.
  • Team Build: Hired and ramped the first 8 GTM team members.
GTM Consultant · Braintrust (Contract) Jan 2024 - Jul 2024
Built automated outbound infrastructure for a decentralized talent network targeting Fortune 1000 enterprise.
  • ICP Scoring: Built multi-source enrichment scoring to rank enterprise accounts by intent and readiness.
  • Pipeline Integration: Connected CRM, enrichment tools, and outreach platforms via API into one lead flow.
Group Manager, Global Business Development · Sense (Series D) Jan 2021 - Apr 2023
Promoted 3x. Owned global GTM systems for a Google-backed AI recruitment automation platform.
  • $10M+ Pipeline: Built signal-driven outbound system with automated routing, enrichment, and multi-channel sequencing.
  • 125% Response Rate Lift: Built messaging frameworks and lifecycle workflows that doubled reply rates across outbound channels.
  • 12% Churn Reduction: Wrote behavioral churn-detection logic that triggered retention alerts before cancellation.
  • Pipeline Analytics: Wired up tracking from first touch through expansion with attribution reporting to leadership.
Enterprise Business Development · SurveyMonkey Feb 2019 - Jan 2021
Promoted from SDR. Managed a $300M enterprise portfolio with cross-functional partnership between Sales, Product, and Engineering.
  • $300K+ Expansion: Found expansion revenue by connecting product usage data to enterprise account strategy.
  • Cross-Functional: Worked with Product and Engineering to turn business requirements into technical solutions.
Infrastructure & GTM Strategy · Sanho Corp (Hyper) Feb 2015 - Feb 2019
  • 30% Latency Reduction: Optimized supply chain data loops for Apple and Best Buy partnerships.
  • $3.1M Crowdfunding Launch: Managed data loops for the most funded tech project in Kickstarter history at the time.
Operations Analyst, Shopping Index Ops · Google Aug 2014 - Jan 2015
  • Index Ops: Kept the Google Shopping index accurate and live for global revenue modeling and financial reporting.
  • Eng Bridge: Translated between operational goals and engineering build specs.
Education
Executive MBA , Santa Clara University, Leavey School of Business (2023)
B.S., Psychology , University of Phoenix