The Resource Architecture
The 5-Hour Sprint
A tightly regimented 5 hours per week of high-leverage GTM Engineering, CRM architecture, and executive sales strategy by Leon.
The Frontline (Ola)
Deployment of Ola as the tactical sales associate to run daily cold-outreach, inbound qualification, and demo scheduling.
Strategic Alliances
Immediate leveraging of the Nexus network (Garrett / Middle East Education Sector & Santa Clara University) for Tier-3 Institutional Pilots.
The 90-Day Pilot Commercials
Flexible engagement designed specifically for early-stage budget constraints. Prove the value, then renegotiate.
Tier 1: 90-Day Structural Sprint
$2,000/mo (Anchor) | Scaled to $1,800/mo
Tier 2: The "O-Factor" Kickback
Triggered upon 1k Users (Renegotiation Point)
Tier 3: The Academic Alliance
Post-90 Days: Rev-share on University Deals
90-Day Target Performance
90%
Hold Rate (Retention)
Target Velocity: 8.5 signups/day with enforced Retention Loops.
Current Signal
Sovereign Threshold
The 30/60/90 Execution Protocol
Days 1 - 30: The Hook & Infrastructure
Refining the Mirror & Poaching Intent
- The "Sovereign UI" Refactor: Addressing current onboarding friction. Replacing empty states with diagnostic CTAs (as projected in the Sovereign Mirror link).
- Competitor Poaching Campaign: Targeted outbound to active users of Jobscan, Teal, and Interviewing.io. Offer: "Migrate to MTI and get 5 Free Premium Assessment Credits."
- The Free Webinar Lead Gen: Host a joint webinar on "Navigating AI Interview Filters in 2026". Drives bulk signups at zero CAC.
- Weekly Sync: 30-minute alignment calls to review ROI and campaign data.
Days 31 - 60: The Human Activation
Marketplace Go-Live & The 90% Hold Rate
- The Retention Moat: Building auto-triggered "Re-Engagement Drills" for users who haven't mocked in 48 hours. Enforcing a 90% target hold rate.
- Human Interviewer Activation: Once the vetted threshold is reached, activate the peer/expert review layer. Position MTI as the ultimate hybrid solution.
- Bootcamp Outbound (Ola's Lane): Direct SDR engagement targeting 50 UK/US career accelerators for B2B pilot integration.
Days 61 - 90: Institutional Scale
The Global Yield & 1k KPI
- The Middle East Expansion: Leverage Garrett's networks in Saudi Arabia and the UAE education sector for bulk institutional licenses.
- University Alliances: Penetrate MBA programs (Santa Clara model) with the "Placement Readiness Score" pitch.
- KPI Realization: Hit the 1,000 active user milestone and execute the Tier-2 kickback mechanics.