SCU MKTG 3590 · May 14 Session

BASIN::NEXUS

GTM Architecture Simulator — LATAM Expansion Scenario

Grading Metric

Net Contribution

Signal Inputs

Market Demand 18

Regional ICP 20

Compelling Event 12

Brand Presence 14

Architecture Mode

API Automation Active

GTM Score

64/100

Partner-Led Entry

Net Contribution

$896,000

Capital Allocation Speed:

Maximized (API)

Net Contribution — Architecture Delta

Manual

$384,000

API

$896,000

+133% vs Manual API architecture multiplier: 1.4× vs headcount drag: 0.6×

Architecture Trace

Basin::Nexus API Architecture: Signal-prioritized targeting. Decision logic automates SKU pricing adjustments based on competitor data. Consistent system learning maximizes Net Contribution and capital allocation speed.